1. What marketing strategy or strategies has Google adopted since it was created?Answer this question by applying one or more of the theoretical marketing approaches and/or models discussed in the literature.
2.WhatstrategicmarketingoptionscanyoudescribeforGoogleifitwishestoremaina successful organisation throughout the next decade? Answer this question based on a SWOT analysis of the circumstances that exist in 2014/15 and your best forecasts of relevant future industry factors.
BegintogatherinformationaboutGoogleanditsstrategies.Therearearangeofsourcesyou can make use including the companies own corporate website and related publications, academic journals, business press and media, blogs and so on. The quality business press such as Forbes or Business Week or the Economist are in some ways good places to start.
2. However,youneedtobegintostudyrelevantcoursematerialsasthetaskrequiresyouto analyse and evaluate Google’s marketing strategy in relation to theory, frameworks and research.
3. Considereachofthetwoquestionscarefullyandbegintorelatepracticetotheoryinan attempt to answer each of them.
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