To improve students’ employability through experience of real-time business decision-making in a simulated environment.

1. To develop students’ ability to implement, review and critically appraise business strategy, objectives and management decisions within the context of a dynamic, competitive market environment, and to critically evaluate arguments, assumptions, abstract concepts and data to make judgements
2. To develop a critical appreciation of the complex interactions that characterise decision-making in organisations, and consequently the importance of thinking beyond a single functional perspective.
3. To develop understanding of the nature and use of planning in dynamic business environments, and to apply the methods and techniques learned
4. To improve students’ employability through experience of real-time business decision-making in a simulated environment.

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