You are the marketing manager for Araminta Fashions Ltd. Your team have been asked to devise and evaluate a new marketing programme for the company. You have identified two possible projects and now need to prepare a presentation for the board of directors. Both projects would last four years before a new programme would be needed. The company’s cost of capital is 6% and payback is normally required within three years.
The following figures have been identified:
Project one is a major re-brand with new logo, letterheads, staff uniforms and company style. It will be launched through TV, radio and other channels.
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