TITLE OF BOOK IS: MKTG Principles of Marketing;
By the end of this course, Northwood University wants students to:
1. Explain the major underlying theories and principles of Management
2. Explain the various terms and phrases principal to the discipline, including the major management functions: planning, leading, organizing and controlling and their importance to organizations.
3. Understand the different functional areas and the significance of Operations Management in organizations.
4. Explain the origins and evolution of Management thought, established theories and analytical models of motivation, group dynamics, emotional intelligence and leadership.
5. Understand the fundamental theories and models of decision making, and how cultural differences impact decision making and leadership styles across the world
6. Understand the process of planning and goal setting in an organizational context, and their significance
7. Compare and contrast the role of leadership, leadership styles, and the characteristics for becoming an effective leader
8. Understand the concepts of ethics and social responsibility and their importance in a global business environment
9. Apply classroom learning to the real world of business to demonstrate an awareness of the challenges inherent in a diverse global environme
10. Understand the fundamentals of the strategic planning process and its importance
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