Media 6

Media 6

 

Media 6: Critical Review

Introduction

The video discusses Foursquare as a social application which allows people to know what is going on around them and what friends are doing. Erick Friedman, a business development staff at Foursquare lays down the reasons as to why businesses should switch to social media in selling their businesses and expanding customer reach. This video tries to relate the importance of social media and most specifically the Foursquare application in the growth of businesses and advises businesses to embrace the platform so as to increase their business efficiencies. As described by Friedman. The use of social media is very vital in the success of a business and their correct and proper use can steer sales to greater heights.

Summary

This video lays clear how Foursquare application and social media in general can be used to attract new customers, maintain existing customers and widen the reach within which a business is known. Social media can also be used in reaching the target market of a particular business no matter the distance they are from the business destination. A company’s reputation can also be managed through social media and news about them can reach the target market in a faster and efficient manner.

Friedman also explains how various social media platforms interconnect and this is a strong point that should make businesses adopt this marketing system. In the Foursquare application, there is a check in button and a button which prompts a user to connect to other social networks supported by the application. The venue pages on the platform present users with a vast range of businesses where they can scroll through the businesses’ picture galleries so as to establish whether they align with their needs.

Friedman also says that the application is used all over the world with over 15 million users. This way, sharing of information between users or customers of the same business is possible and this can act as a loyalty increment tool. Business owners are advised to consider using Foursquare and are promised of good results.

Critique

The video has many strong points on how the application can be essential in establishing the authority of a business. It starts by posing some questions to the viewer about social media and if it can be relevant to be adopted by businesses. This is an important criterion in preparing the viewer of what they expect to be informed about from the video. Marketing researches have established that there is no better marketing way to the public than using the social media. It is also free to use (Bauer, Grether & Leach, 2002). The video also gives a brief history of the Foursquare application to identify itself to the viewers.

Friedman uses demonstrations to show the viewer how the application is used and some of its important features. This is a strong point of this piece of literature because use of a demonstration method is advantageous (Fuscaldo, 2010).  Through this formula, viewers are able to get firsthand information and get in touch with the application without even using it. Friedman used this method to his utter best in gaining results.

In the video, the presenter can also be seen in the video. This is an important technique employed in the video as it has enabled the video have some reality in it though the use of a motion presenter. An example of a loyalty offer has been presented in the video. It has been used to demonstrate how the application can be used to inform customers of an offer that a business is presenting. Loyalty offers help to maintain the loyalty of customers, boost customer morale and make buying interesting and beneficial (Narayandas, 2005).

In the video, the presenter also welcomes viewers to interact with the business developers and application managers in their website. This is meant to answer frequently asked questions from potential and esteemed customers and to also get to learn more about the application. This is rather an informed choice because such an interaction enables customer feedback and their concerns can be addressed directly by the business owners (Bauer, Grether & Leach, 2002). Also, in the video, a link is website is provided where businesses can meet online and share information. The LinkedIn groups as shown in the video helps businesses grow and learn from each other.

However, the video has some drawbacks which need to have been addressed. First, it does not show examples of businesses which have used the application and succeeded in boosting customer reach. The video should have at least used one business as an example where the owner of the business could have given first hand information about how the business has helped them.

Conclusion

Generally, Foursquare is recommended to business as a good way of helping them grow. However, the video can further pose importance of the application if more details are included and much first hand information. The video however does justice to businesses as it presents to them a genuine and solid way of growing their businesses. Businesses which are seeking to grow need to take risks and one of the risks is venturing into marketing ways which are up to date and versatile. The main idea in the video has been put across in a presentable manner and the point driven home carefully and efficiently.

 

 

References

Bauer, H. H., Grether, M., & Leach, M. (2002). Building customer relations over the Internet.

Industrial Marketing Management, 31(2), 155-163.

Fuscaldo, D. (2010). How to Embrace Technology and Make it Work for Your Small Biz.

Narayandas, D. (2005). Building loyalty in business markets. Harvard Business Review, 83(9),

131-139.

 

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