Role of Consumer and Buyer Behavior Theories in Advertisement Strategies
Before tackling the buyer behavior theories, it is important to understand some of the factors that influence consumer behavior. Some factors can be controlled by the buyer while others are beyond the buyer (Brosekhan and Velayutham, 2013).
Analyzing Consumer Insights and Developing Advertising Strategies to Address Communication Problems
Any successful advertising strategy must take into account the consumer insights. Customer insight refers interaction that occurs between the point of intersection between the characteristics of a brand and the desires of the consumer.
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