This assignment requires you to get away from your computer and out into the world — it requires you to have an experience.
Go to a mall or downtown/outdoor shopping district and explore the environment.
Document three branded experiences that get your attention, and explain what exactly attracted you to these examples.
Next, using your research as inspiration, and considering the “big idea” and brand image you developed earlier in the class, develop a visual merchandising and experiential marketing strategy for your chosen brand. Consider not only the media and the message, but also how, where, and when the message will be most effective for achieving your promotional communications goals. Be sure to include rough ideas and examples of how the creative would look, sound, and feel.
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