What are your opinions about the effectiveness of the current anti-drug ads? How could they be improved? Should the taxpayers be funding this campaign? Are edgier and more confrontational commercials likely to work better?
Review the ad on page 5 of the case. Are such ads likely to be effective for the youth market?
Is advertising the right vehicle for this purpose? If not, what alternative marketing strategies would you recommend? Should Congress provide funding for newer commercials?
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