Reconciling an international advertising campaign with the cultural uniqueness of markets is the challenge confronting the international or global marketer.Explain.

Advertising and Culture
 Decisions involving advertising are those most often affected by cultural differences among country markets
 Consumers respond in terms of their culture, the style, feelings, value systems, attitudes, beliefs, and perceptions
 Advertising’s function is to interpret the qualities of products in terms of consumer needs, wants, desires, and aspirations, the emotional appeals, symbols, and persuasive approaches
 Reconciling an international advertising campaign with the cultural uniqueness of markets is the challenge confronting the international or global marketer

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