Integrated Marketing Communications
BP has worked for many years to change their image in consumers’ eyes due to the disastrous oil spill in 2010. The company recently started an advertising campaign showcasing their efforts to improve in their industry and to show accountability.
http://www.ispot.tv/ad/7LYI/bp-commitment-to-the-gulf
This is a basic site about the general campaign, but there are even newer commercials being aired. Keep your eye out for them.
Sea World has had to work on their image as well because many animal activists have attacked the company for their treatment of the animals. Sea World has recently launched a television campaign to address their animals. The commercials also come at a time when their attendance has noticeably dropped.
http://www.bloomberg.com/news/articles/2015-03-16/seaworld-debuts-ad-campaign-to-reverse-two-year-attendance-drop
1. Do you believe the campaigns can change consumers’ images of the companies? (Address both companies separately.) Do you believe consumer can forgive and forget? Your answer should be based on your opinion with marketing terminology and support learned in this class.
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