1. define the principles and practices of marketing management as related to service management.
2. analyze the nature of services marketing within the hospitality industry.
3. recognize opportunities for research that can be applied in a marketing consulting environment.
Organization & methodology:
The report should be critical and explain in detail on what the company failed to take into consideration when assessing the marketing environment and why this was the case. You should include both micro and macro marketing forces.
Using your marketing knowledge and being creative, you should develop a model that would allow the company to make-up for their overseen analysis and claim back their lost market share.
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