Question 1 Evaluate the current performance of Three Rivers Optical. What are the major challenges faced by Ohmeda?
Question 2 What do you think of Dekle Rountree’s decision to focus Ohmeda on “high-tech” medical equipment? Should he sell the medical supplies portion of the business? Support your position.
Question 3 Evaluate the possible effects of eliminating dealers. Is the effect different for equipment, gases, and or supplies? Support your position.
Question 4 How does the dealer decision affect the sales specialization decision? How does the decision to eliminate supplies and gases impact specialization? Support your position.
Question 5 Given your analysis, as Dekle Rountree, what are you going to do? How will you implement your plan? Support your position.
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