1. Analyse the history, development and growth of the company over time(Background of the company)
2. Evaluate the SWOT analysis, the identification of the company’s internal strengths, weaknesses, opportunities and threats
3. Analyse Porter’s 5 forces
4. Analyse the kind of corporate-level strategy pursued by the company: horizontal, vertical or outsourcing. Is their strategy in alignment with their mission?
5. Analyse the nature of the company’s business level strategy: identify the company’s generic competitive strategy – differentiation, low-cost or focus- and its investment strategy, given its relative competitive position and the stage of the life cycle.
6. Analyse structure and control systems: identify what structure and control systems the company is using to implement its strategy and to evaluate whether that structure is the appropriate one for the company.
7. Make recommendations based on the case analysis. The recommendations should be written in the form of an action plan. Please make use of references when providing recommendations
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