1Describe the segment(s) and using sociological theory, concepts and literature explain why these segments might be more interested than others in sports.
2) Using the knowledge of the segments provided on the web-tool and in sociological literature, suggest and justify an appropriate marketing mix for you chosen sport (approx. 500 words)
3) Conduct a basic analysis of the external environment and conclude as to the viability of establishing your sport club or initiative in Buckinghamshire (approx. 500 words)
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