Organizational analysis: framing
Choose a current event (e.g.,CNN, MSNBC, FoxNews, etc.) and discuss how it is being “framed” by the media, stakeholders, or others. Consider the following:
– What message is being delivered?
– What specific language, words, metaphors, or images are being used in the story to help support this framing?
– Who do you think the “audience” that will best receive this framing? What “audience” would receive it the worst/ tend to disagree with it?
– How does the “framing” affect or change the event/ information?
– What are the potential implications of framing the story (e.g. about conflict) in this way or in a completely different way?
– Give an examples of how else the event could be framed. How would that change the message? (be specific. For instance, what words metaphors, or images would you use.)
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