Creativity and Artistry in Mass Media Entertainment

Creativity and Artistry in Mass Media Entertainment

The mass media industry is one of the most prolific and common areas especially for the youth. Through this system, information can reach several people at a time, but given its current nature, it has become exceedingly competitive to an extent that the originality and celebrated uniqueness of the industry that were brought about by high level of creativity and artistry are completely diluted (Fourie, 2008). This paper posits that the current production of mass media entertainment is no longer at the behest of creativity and artistry, but these are actually sacrificed for participants in this market to make the end meet.

The competiveness of the market, as aforementioned, has seen the sudden rise of unscrupulous businessmen who pirate original artistic works, and then sell them at a lower price (Fourie, 2008). Basically, there are several copyright laws that prohibit such acts, but as everyone knows, institution of regulations is one thing, and their effective implementation is another. While people are able to cheaply access mass media entertainment products, the money gets into the wrong hands, thus demoting the invaluable creativity and level of artistry that had gone into the production.

On a similar note, due to the proliferation of the entertainment industry, the level of creativity and artistry has notably gone down. In comparison to the classic songs of the 60s and 70s, the popular media that has infected the current entertainment industry lacks the tone of creativity and artistry that could have been expected (Fourie, 2008). Since there is a large market with many producers, artists sacrifice their creativity in order to meet the current demands.

In conclusion, it is obvious that creativity and artistry have surely paid a high price in the common mass media production system, starting from the illegal business of the pirates, to the unreasonable production charges by record labels.

References

Fourie, Pieter J. (2008). Media Studies: Media History, Media and Society. Juta and Company.

 

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