Problem Statement:
The problem of this study is the National Marketing Council (NMC) does not know the purchasing patterns of consumers across the nation. This message is important to keep its members informed on general marketing matters. The subject of this matter is for the National Marketing Council to conduct research on purchasing patterns of consumers across the nation.
Audience Analysis:
We are writing to the National Marketing Council (NMC) hoping to enlighten them with the purchasing patterns of consumers across the nation that will benefit the company in marketing matters and allow the council to implement the information where needed. We are also writing to the companies associated with the National Marketing Council that may benefit from our findings. The council and affiliated companies are aware that an update is due and are interested to learn what we have discovered through our efforts. Through our research, we discovered the expenditure of the population’s consumption including but not limited to food, housing, medical care, and reading. With this information, the National Marketing Council and affiliated companies can improve the marketing strategies associated with specific areas that are lacking. The following report will provide the National Marketing Council and corresponding companies with the results of our research and how they will positively/negatively affect the marketing methods the organization currently implements.
The report will be prepared in Indirect Order.
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