The business plan will cover the entertainment industry business. The business plan will outline the establishment of an entertainment hotspot. There is a wide a wide untapped market for the entertainment business. There is a wide market base for music setting bar grill and discotheque places of interests. The business chosen will involve opening up a club. I have carried out ample research and notice or rather established that people like music. The club will a RnB and House music club. To complement the music attendance, the club will also carry out beverage provision. This will include the bar and restaurant set up. This will ensure that persons get the wholesome experience of a club house.
“Mercy” will be the name of the new club. “Mercy,” is a catchy name. Mercy is also the name of my favorite song by Kanye West.I chose this business because I have a passion for clubs and lounges. My reason for establishing a club is because of the interest and liking for nightlife and the fun involved there. The new nightclub will not only be playing RnB and house music, but a variety of assorted music slotted for different says in the week. The club is focussing on attracting students from the local university and related colleges from beyond. The student population visiting the club is slotted at 30,000 each year, and this figure is perceived to increase at a rate of 0.16 per year. These projections are from the current local clubs around. The onset of the new club is projected to shift attendance to Mercy.
The club will be located a few blocks away from the main University campus. Since the previous businesses relocated from around the campus due to perceptions of imminent strikes by students, there has been availability f commercial space for the establishment of a new club. Mercy will consolidate into a 20,000 square foot night club complete with a bar, discotheque and concert yard. The club will have ample secure parking. The parking will be both on roof and basement parking. This will ensure that there is enough capacity to house the clientele base ofMercy. The location of the club is ample t attract students moving from the education blocks to the hostels. The club premises will be provided on a rental basis. Once enough money is generated in terms of profit, the club ownership is contemplating on complete purchase and control of the rented space provided.
The club will provide employment to a total of 20 to 30 employees including waitresses, bartenders, bouncers and valets. Their roles in the club will in such a way to provide customer satisfaction and gather customer feedback on various improvements. The employees will be educated on basic etiquette and communication skills to channel more customer revenue and profit inflow. The club will have a design that is one of a kind. The design will be based on submission from design team from the university students. In so doing, the club will have a student touch therefore having the general acceptance by the students themselves. The club ownership will be of four partners who will contribute a predetermined capital. A bank loan will also supplement the remaining investment to set up the Club. There will also be an invitation of celebrities for events, and making the club exclusive.
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