Research essay – Global business

Your company (an Australian pharmaceutical company) is considering South Africa and China to expand its business and enter the global marketplace for the first time.As an International Operations Manager, prepare a report (up to 3000 words) for the company’s executive summarising the risks and opportunities in each of these 2 countries and recommend the best destination. Suggest an entry mode for the chosen country.You are expected to demonstrate your understanding of the following:i. How to assess country potential through an analysis of risks and opportunitiesii. ii. How to identify the best market entry strategy based on the business type and host country business environment (this includes the level of economic integration between home and host country, the political and legal environment of the host country)This paper should be written in the form of a report (research). When completing this assignment you are required to access and use materials beyond your text and readings. As a guide you should include 10 references from refereed journals. Please place the word count for this assignment on the cover sheet. Word count should not be over 3000 words. The marker may, at their discretion, discontinue marking at the word count.

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