Objectives of the Study
The purpose of the research is to examine the present scenario of marketing mix elements practised by the banking industry to find to out how the marketing mix impacts students chose when picking their bank. Further, the particular aim of this study is to achieve the following specific research objectives:
To assess the relationship between 7Ps marketing mix and students when choosing their banks.
To identify the key factors that influence students to select a financial institution.
Significance of Study
The significance of the study:
1.To help banks further understand the key factors students consider when choosing their banks.
2.Fulfill the MBA requirement.
Methodology
Qualitative and Quantitative
Research Design
The study will involve the evaluating the role of the 7ps of the marketing mix and how they influence students when they are choosing their banks. Consequently, the research will be designed to achieve the objectives set out by the researcher.
Research Instrument
Interviews and Questionnaire
Data Processing and Analysis
The completed questionnaire would be edited for consistency. The data will be analysed using the Statistical Package for Social Sciences (SPSS).
Chapter 1: Introduction(1750Words)
Chapter 2: Review of the Literature(3750words)
Chapter 3: Methodology (Mixed)(3300words)
Chapter 4: Research Findings(3500words)
Chapter 5: Conclusions, Discussion, and Suggestions for Future Research(700words)
Last Completed Projects
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