1. Use the 11 step strategic model described in the text to compare both Coke and Pepsi. Incorporate the strategic issues presented in the case in the 11 steps as appropriate.
Attachments: Strategic_mngt_model_PearceRobinson_10th.pdf
Application of the Pearce and Robinson Strategic Management Model (p. 2) with its 11 steps as described in the text. (Robinson_Chapter_1)
2. Analyze the case from the theoretical framework of at least two of the articles discussed in the course. Specify the articles analyzed in the paper.
3. Discuss the implications of the case issues for middle managers.
4. Address at least 2 of the following questions in the case study.
• Despite less valuable brands, PepsiCo has done very well in comparison to Coca-Cola. What strategies of Pepsi and of Coke contributed to this situation?
• Coca-Cola has encountered union troubles in Colombia. Comment on the Frontline program available at: Coca-Cola’s union troubles inColumbiacovered by Frontline http://www.pbs.org/frontlineworld/fellows/colombia0106/
• Coca-Cola’s problem with its bottlers: Coca-Cola trying to renegotiate its syrup contract with bottlers – is this an issue? Coca-Cola trying to renegotiate its syrup contract with bottlers (WSJ13-Mar-2006)
• Can Coca-Cola recover? Can Coca-Cola recover? (FT19-Apr-2006)
Visit the following websites for background information on the Cola Wars:
PepsiCo annual report
http://www.pepsico.com/Investors/Annual-Reports.html
Coca-Cola Annual Report
http://www.thecoca-colacompany.com/investors/annual_other_reports.html
The Cola Wars
http://en.wikipedia.org/wiki/Cola_wars
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