Complete and submit Written Assignment #1 . To be a 250 words, 1 page or less summary answering the following question:“Do you think that organizational culture can change during crisis such that the change can positively affect the crisis effort? For Example, can a company that values the bottom line realize the importance of humanitarian concerns during a crisis and devalue the bottom line to ensure doing “the right thing”?Text Source to cite/refer to in piece: (attachments provided)Zaremba, A.J. (2010). Crisis Communication: Theory and Practice. Sharpe Inc. ISBN 978-0-7656-20521.
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