Please see the attached and follow the instructions very carefully.Include the downloaded industry spreadsheet for the industry you selected.Identify the firms you selected within the spreadsheet by changing the color of the font for that firm on each tab to red.Prepare a table that calculates the ROE for each firm using the three components. Make sure each column is labeled. (You should have columns that are labeled ROE, Net Profit Margin, Asset Turnover, Equity Ratio) Create a similar table for the market value measures.Write a brief paper; about two pages maximum (2 plus/minus a half page). Paper should address the reasons why one firm has a high ROE, why one firm has a low ROE and what could be done to improve the lower performing firm based on ROE (if it is really performing at a lower level). Perform similar contrast and comparisons for the market value ratios.Be sure to address issues such as marketing, asset utilization, financing and if your chosen firm appears to be under or overvalued.Dear Writer please select the two firms for this assignment.
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