Write a research paper on “What Are the Five Digital Marketing Methods?”
The goal of this assignment is to practice how to use AI in a marketing context. You will analyze AI output
with a critical lens to identify advantages and disadvantages of new technologies as a means of
connecting with consumers. You will also practice oral presentation skills. This is an individual
assignment.
Tasks:
Choose any brand that interests you.
Next, visit ChatGPT (https://chat.openai.com). Ask ChatGPT to create an Instagram post for your chosen
brand.
Evaluate the output that ChatGPT gave you. What flaws do you see with it? What are its strengths?
Edit the output based on your evaluation.
Create a presentation that includes the following items. You can create a PowerPoint, Canva file, or use a
different software of your choosing:
1). Prompt that you entered into ChatGPT
2). Output that ChatGPT gave you.
3). Summary of the strengths and weaknesses of the output.
4). Revised post based on your evaluation.
Submit your presentation file to Canvas by The file you submit to Canvas will
be the one you use to present.
You will present in class. Presentations will take place on
. Students will be
randomly assigned to present on one of these dates. If you have a documented reason for needing to
present on a certain date (scheduled medical appointment, university travel, etc.) you must inform me in
.
Your presentation will be graded on the following components:
1). Presentation length (between 2 and 3 minutes).
2). Presentation style
• Speaker is confident, including eye contact with audience and minimal filler words (ex. “um”,
“uh”)
• Speaker uses an appropriate volume, pace, and posture
• Speaker is polished and does not rely on reading directly from presentation or notes
3). Presentation includes required information
4). Presentation is professional in appearance (consider how legible your presentation will look when it is
projected onto the screens at the front of the classroom).
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