The Interplay Between the American ‘Hunger for More’ and ‘Bright-Sided’ Optimism in Consumer Culture Outline

Assignment Question

A: Select one of the following topic options: Signs of Life in the USA- CONNECTING TEXTS (Question 3)- page 199—> Read Barbara Ehrenreich’s “Bright-Sided” (textbook page 77) and, in your essay, put it in a conversation with Shames’ article “The More Factor”. In what ways is the American “hunger for more” paralleled or even fueled by the tendency to be “bright-sided”? Write an essay in which you analyze what the relationship between these two American traits might be. Signs of Life in the USA- CONNECTING TEXTS (Question 2)- page 238—> Roberts assumes that the treadmill of consumption is irreversible, and that we will inevitably “continue to embrace the shiny -objects ethos” (par. 8). What evidence can you use to support Robert’s claims? If you disagree with his claims, what economic or social evidence can you find to refute his belief? To develop your ideas, you might consult Laurence Shames’ “The More Factor”. Signs of Life in the USA- CONNECTING TEXTS (Question 3)- page 305—> After reading James B. Twitchell’s “What We Are to Advertisers”, write an essay in which you analyze whether Twitchells’ assertion that “mass marketing means the creation of mass stereotypes” (par. 1) applies to child or tween consumer. B: Find 5 online or printed sources that relate to your selected topic. Your sources can be articles, documentaries, images, and videos of commercials.

C: Write an outline of your essay. Follow the template posted in the Week 4 Module. You will receive feedback on your outline. AFTER your outline is approved, you can write the essay.

Answer

I. Introduction

A. Introduce the topic: Connecting Barbara Ehrenreich’s “Bright-Sided” and Laurence Shames’ “The More Factor”
B. Present the thesis statement: Analyze the relationship between the American “hunger for more” and the tendency to be “bright-sided.”

II. Background Information

A. Briefly summarize Barbara Ehrenreich’s “Bright-Sided”
B. Briefly summarize Laurence Shames’ “The More Factor”
C. State the main points and arguments of each text

III. The American “Hunger for More”

A. Define and discuss the concept of the American “hunger for more”
B. Provide examples of this concept from both texts
C. Explain how this hunger is portrayed in American culture

IV. The Tendency to Be “Bright-Sided”

A. Define and discuss the concept of being “bright-sided”
B. Provide examples of this concept from both texts
C. Explain how this tendency is prevalent in American society

V. Analyzing the Relationship

A. Explore how the American “hunger for more” is fueled by being “bright-sided”
B. Discuss the parallels between these two American traits
C. Consider the implications of this relationship on American society

VI. Supporting Evidence for Robert’s Claims

A. Discuss Robert’s assertion about the irreversibility of the treadmill of consumption
B. Present evidence to support Robert’s claims, such as economic and social factors
C. Address any counterarguments and provide evidence to refute them

VII. Examining Twitchell’s Assertion

A. Explain Twitchell’s claim about mass marketing and mass stereotypes
B. Analyze whether this assertion applies to child or tween consumers
C. Provide examples and evidence to support or refute Twitchell’s assertion

VIII. Additional Scholarly Sources

A. Introduce and summarize scholarly sources related to the topic
B. Discuss how these sources contribute to the understanding of the topic
C. Incorporate insights from these sources into the analysis

IX. Conclusion

A. Summarize the main points of the essay
B. Reiterate the significance of the relationship between the American “hunger for more” and being “bright-sided”
C. Offer insights into the broader implications of these traits on American culture

X. References

A. Cite a minimum of 8 scholarly and credible sources
B. Ensure that sources are not older than 5 years (2018 to 2023)
C. Follow proper citation format and include in-text citations throughout the essay

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