Nestle; case study

Guidelines for a Case Analysis

STEP 1: Select a specific company or product that interests you

STEP 2: Introduce mission statements of the company/product:  What is the business?  Who is the customer?  What does the customer value?  What is the value proposition of the company?

STEP 3: Analyze international business environments of the company (SWOT)  What are strengths and weaknesses of the company (Internal resources) for going global?  What are opportunities and threats facing the company (external environment) for going global?

STEP 4: Describe strategic management factors (management problems/challenges) facing the company in the pathway of going international.

STEP 5: Discuss competitive advantages of the company in the pathway of going international.

STEP 6: Discuss the role of going global to resolve a problem of the company

STEP 7: Proofread the manuscript and make appropriate reference (APA style) IMPORTANT NOTE: Analyze and synthesize information from various materials, including newspapers, websites, company annual reports, and other presentation materials.


Nestlé is the de facto leader in the world’s Nutrition, Health and Wellness sector. Nestlé’s mission is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to evening. The Multi-national was founded in 1866 by Henri Nestlé in Vevey, Switzerland, where their headquarters are located.

Nestlé’s Corporate Business Principles are the basis of the company’s culture, which has developed over the span of 140 years since Henri Nestlé first developed his successful Minfant cereal “Farine Lactée”. The management has built the business on the fundamental principle that to have long-term success for their shareholders, they not only have to comply with all applicable legal requirements and ensure that their activities are sustainable, but also they have to create significant value for society.  They call this Creating Shared Value. At Nestle leadership is not just about size; it is also about behaviour. Trust, too, is about behaviour; and they recognise that trust is earned only over a long period of time by consistently delivering on their promises. These objectives and behaviours are encapsulated in the simple phrase, “Good Food, Good Life”, a phrase that sums up our corporate ambition.

Nestlé’s portfolio covers almost every food and beverage category; they offer tastier and healthier products enjoyed at every eating occasion more so in times of special nutritional need. Nestle employs around 280 000 people and has factories or operations in almost every country …..

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