Kellogg's case analysis

1 page executive summary
1 page company overview
1 page vision, mission, goals and strategies for company
1 para. create a new vision and mission statement for company
1 para. identify external opportunities and threats
1 para. identify internal strengths and weaknesses
1 page SWOT analysis
1 para. two specific strategies and long-term objectives
1 para. how are the specific strategies and long-term objectives can be implemented and the results expected
1 para. recommended procedures for strategy review and evaluation
1 page references

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