Author: chris

 Market segmentation is the process where marketers group together consumers with similar wants, needs and features in an attempt to obtain a greater precision in service delivery. The underlying benefit of this marketing tool is that it enables good decision making and promotes workable trading operations. (Goeldner, Charles and Ritchie Brent, 1994)

 

In recent times market segmentation has become an essential component in the hospitality and tourism industry. This is so because many of these hospitality chains operate across several states and countries alike, thus the need to differentiate between versatile consumer groupings that make up their target market. (Fyall and Garrod, 2005) For example, a multinational restaurant considers the divergence between consumer lifestyle, behavior and disposable incomes in different countries.  This is the fundamental challenge to the product-service mix for hospitality and tourism organizations today.

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Introduction:

A contract is simply defined as a legally enforceable agreement between two or more parties with mutual obligations or in relation to a particular subject. In order for a legally binding contract to be in place there are certain elements that must be present. Hence at common law the elements include mutual assent (offer and acceptance) and consideration.

Essential elements of a valid contract:

An offer: it is an expression of willingness to contract on a specific set of terms, made by the offeror with the intention that, if the offer is accepted, he or she will be bound by a contract.

Acceptance: is usually defined as an expression of absolute and unconditional agreement to all the terms set out in the offer. For acceptance it can either be oral or put in writing. Thus the acceptance must exactly mirror always the original offer made.

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Background:

Bacillus cereus (B. cereus) is described as a spore forming bacteria that is found naturally in a wide range of food. It normally forms only a small part of the microflora of a food product. Hence bacillus cereus as a spore-forming bacterium is said to be frequently isolated from soil and some food. When one heats food under normal cooking conditions, the B. cereus cells are normally destroyed, however the spores of B. cereus are said to be much more resistant to cooking temperatures and thus can remain in the food. Thus often rapid chilling of food can prevent spores from germinating and growing after cooking.

 

General characteristics:

 

Characteristically, Bacillus cultures are always Gram-positive when young, and they are said to become Gram-negative as they age. Bacillus species are hence aerobic, sporulating, rod-shaped bacteria which are omnipresent in nature i.e. they exist everywhere at the same time.  The gram-stained cells are usually 1 µm wide or 5-10 µm long and they appear to be arranged separately or in short chains.

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Possible Topics

Life in Chinatown

The role of women in All That Matters

The importance of family

The importance of food

The relationship between Chinese Canadians and White Canadians

The importance of religion and tradition

The role of age in All That Matters

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Review

Manufacturing consent; Chomsky and Edward is a juicily subversive philosophical book bristling and buzzing with ideas, it is a brilliant analysis of the ways in which individuals and organizations of the media are influenced to shape the social agendas of knowledge and belief, Contrary to the popular conception of members of the press as hard-bitten realists doggedly pursuing unpopular truths. The book revolves around five case studies and reading the book you will realize that in the political economy of the Mass Media there are five news filters that determine what is reported in the media….

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Bill Gates: William H. Gates III was born on October 28, 1955, in Seattle, Washington. He was the second child and only son of William Henry Gates Jr., a successful Seattle attorney, and Mary Maxwell, a former schoolteacher. He is an American business icon and is the chairman of the Microsoft the software company he founded with Paul Allen. He developed an early interest in computer science and began studying computers in the seventh grade at Seattle’s Lakeside School. ….

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Porter’s Five Forces:

Introduction:

Interest in the study of the forces that impact an organization has continued to rise, particularly those that have shown to provide competitive advantage. The ideas and models which emerged during the period from 1979 to the mid-1980s (Porter, 1998) were  all based on the idea that competitive advantage came from the ability to earn a return on investment that was better than the average for the industry sector (Thurlby, 1998).

As Porter’s five forces analysis deals with factors outside an organization that influence the nature of competition  within it, the forces inside the organization (microenvironment) that influence the way in which organizations compete, and so the organization’s likely profitability is conducted in porters five force model. A business has to understand the dynamics of its industries and markets in order to compete effectively in the marketplace.

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Write a cause and effect essay about “violent crime in Philadelphia”. Form an argument about what should be done about this problem. Warrant a solution and the solution should be specific and realistic. Describe the causes and effects of this problem as evidence. Use specific examples from your own experience or outside research to help prove and present your argument.

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A straightforward, popular and well-known technique, SWOT analysis implies that an organisation’s resources should match the demands and pressures from its external environment ….’

 

J Thompson & F Martin, ‘Strategic Management’, Thomson, 2005.

 

Discuss how Porter’s Five Force model might contribute to a SWOT analysis.

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The review should cover the

– cryptographic strengths and weaknesses of the reviewed approach and

– well known examples as to how these ciphers can be broken using crypto-analytical techniques.

 

The review should be motivated with examples that clearly explain the cryptographic and cryptoanalytic techniques reviewed.

 

Secure information transmission is very fundamental in the various settings across the globe. One of the many tools utilized to achieve this is Encryption. Encryption is employed to assist in the protection of information being accessed by unauthorized persons. The plaintext contains a normal readable and understandable message before encryption; the cipher text is the unreadable form of the message after encryption. The conversion back into the understandable message is called decryption. Modern cryptography encompasses two procedures; Transposition and Substitution. The chief difference between the two is that in Substitution each letter changes its identity but retains its position while in Transposition each letter retains its identity but changes its position. Under Substitution there are Monoalphabetic and Polyalphabetic ciphers among others.

Monoalphabetic ciphers.

Monoalphabetic ciphers use only one substitution. The cipher has each character encoded by only one of the other characters in the cipher alphabet and each character in the cipher alphabet represents only one character in the plaintext. For example in an English monoalphabetic cipher the substitution characters are a random permutation or based on an algorithmic scheme of the 26 letters.                   Plaintext letters:         a  b  c  d  e  f …

Substitution letters:    t  h  i  j  a  b …

The ciphertext is deduced by mapping each character with a corresponding character in a look-up table. The decoding is then done by reversing the same process- the character is looked up in the substitution row and replaced with the matching character in the original row

The fundamental merit of this substitution is the random permutation of the alphabet used. There are more than 4 × 10²⁶ of these one to one mappings. This huge number gives a huge key space, meaning that the entire amount of possible keys needed for a brute force attack guessing model is very high. …

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